Be accurate. Be detailed. Show off!
INSERT WHY YOU DO IT
This is the core belief of your business. It’s why your brand exists. The neuroscience behind the Golden Circle idea is that humans respond best when messages communicate with those parts of their brain that control emotions, behaviour and decision-making.
INSERT HOW YOU WILL DO IT
This is how your brand fulfils the core belief. How will your brand help to make the world a better place.
INSERT YOUR TARGET AUDIENCE
Know your current and future target audience. Try to understand who they are and what they are looking for. Your brand is an opinion leader in a specific field. New technologies are around the corner, and your brand adopts them all! Your target audience will be astonished by all the knowledge!
INSERT WHAT YOU DO
Make it easy to understand what you do. Avoid jargon which is difficult for others to understand.
Present your team. They are the ultimate brand ambassadors!
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Write a cool and very personal text about that person. Highlight their skills and insights.
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If someone has pets, say it. Does someone loves smoothies, describe them. Remember, your team is human!
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There will always be one person that has a hobby too spectacular not to share
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Your company is not about corporate hierarchy. Show that your brand has the right in-house talent and stimulates synergies! None of us is as smart as all of us.
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All pictures have a certain art direction. Use your brand colours and the right lighting. People who have a professional photo, always look better!
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Not all team members have a good look, or know what the word fashion is all about. Make sure that they get the right advice before you put them in front of the camera!
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Dresscodes always look too cheesy. The same t-shirt or the same suit. That’s a no. Come as you are.
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Make sure all team members are very happy. Don’t fake it, but they have to look happy. Remember, working at your company is the ultimate dream of every team member.
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If possible, try to animate the images. When the mouse hoovers over the image something ‘funny’ has to happen. Everybody will love it.